Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Online Road Maps Getting Better

The better they make the maps the happier I am. I travel via road a lot an us online maps, but they have been wrong… a lot. I normal compare the online directions with a real road map just to make sure I get to where I want to go. It’ll be nice if online maps get good enough to where I don’t have to do this. But I must say that Window’s Live Local is a pretty nifty map which I will possibly use in the future.

May 25, 2006 Posted by | Internet, Media 2.0 | Leave a Comment

Ogilvy on Advertising is a Great Read For an Ad Person

A few months ago I finished reading David Ogilvy’s Ogilvy on Advertising. Ogilvy’s advertising firm is known world wide and has held clients such as Sears, Time Warner Cable, DHL, and American Express to only mention a few. The book is the story of Ogilvy’s professional life enriched with tips and information which can help better your advertising. The book is over 20 years old and many of the examples are out of date, but even I, being about the same age of the book, found it to be more helpful than some of my college courses. I recommend purchasing this book if you are in the field. Sometimes old school is better than new school.

ogilvy on advertising

May 25, 2006 Posted by | Advertising, Media 2.0 | Leave a Comment

Amazing Maps for Blogs

All though Google maps, Yahoo map, geomapping, etc.. have been around for months now, it is news to me. This is really cool stuff where you can pin point any place in the world with a link on a zoom capable map. Blogosopher.com has more to say on it. Something I have discovered is that map plugins are not compatible with the K2 theme and it is not available if your blog is http://www.blahblahblah.wordpress.com such as mine. But if you think you can get this nifty plugin on your site try Ravi’s Blog, the Map Room, or wordpress plugins.

May 25, 2006 Posted by | Internet, Media 2.0 | Leave a Comment

   

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