Every now and then I like to put some of my own work on here. I have organized, with the help of a few others, a promotional tournament for the annual Dayton to Daytona trip. The tournament is a fundraiser for two fraternities at the University of Dayton (Sigma Phi Epsilon and Pi Kappa Alpha). More information on the event can be found at http://dayton2daytonaflipcup.wordpress.com. I have also done viral marketing, currently trying to place a full page graphic on the campus television station, and utilize word of mouth.
American Idol is officially now worth $2.5 billion dollars according to Advertising Age. The show’s name and image is on everything from its own video game to ice cream bars. $500 million of its revenue comes from television ads during the show alone. For more information click here.