Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

America’s Favorite Show Increases in Value Even More

 idmages.jpg American Idol is officially now worth $2.5 billion dollars according to Advertising Age.  The show’s name and image is on everything from its own video game to ice cream bars.  $500 million of its revenue comes from television ads during the show alone.  For more information click here.

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January 8, 2007 - Posted by | Advertising, Media 2.0, Television

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