Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Bic Billboard: Gardner Required

Bic developed this creative outdoor advertisement for their razors.  The billboard is blank except for a small logo, but without it the advertisement might be missed and it acts as a good backdrop for the giant razor and cut grass.  The only draw back is the constant trimming of the lawn.

bic razor billboard

August 24, 2007 Posted by swartzonmedia | Advertising, Media 2.0, Outdoor | | 8 Comments