Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Bic Billboard: Gardner Required

Bic developed this creative outdoor advertisement for their razors.  The billboard is blank except for a small logo, but without it the advertisement might be missed and it acts as a good backdrop for the giant razor and cut grass.  The only draw back is the constant trimming of the lawn.

bic razor billboard

August 24, 2007 - Posted by swartzonmedia | Advertising, Media 2.0, Outdoor | | 8 Comments

8 Comments »

  1. Hello!
    How are you?

    Comment by Audismsnups | October 30, 2007 | Reply

  2. GOOD!!!

    Comment by BOB | February 4, 2008 | Reply

  3. [...] BIC Razor Billboard I feel better now that I know my razor can cut grass. I wonder where this could be. And, why is it in the middle of a field? [link] [...]

    Pingback by BILLBOARDS: VERY INNOVATIVE!!! « LOUDreams | January 7, 2009 | Reply

  4. [...] BIC Razor Billboard The billboard is blank except for a small logo, but without it the advertisement might be missed and it acts as a good backdrop for the giant razor and cut grass. [link] [...]

    Pingback by [AD] Creative Billboard Advertising « (kurven) Design | January 29, 2009 | Reply

  5. [...] BIC Razor Billboard The billboard is blank except for a small logo, but without it the advertisement might be missed and it acts as a good backdrop for the giant razor and cut grass. [link] [...]

    Pingback by Clever and Creative Billboard Advertising | Wallpapers Destkop, HQ Wallpapers, Daily Wallpapers | February 7, 2009 | Reply

  6. [...] BIC Razor Billboard Traş bıçağının gücünü gösteren harika bir bilboard çalışması. [link] [...]

    Pingback by İyi Düşünülmüş Yaratıcı Bilboard Reklamları | Wordpress, JavaScript, CSS, Photoshop, Flash, Teknoloji, Google Adsense, Google Pagerank, Internet, SEO, Tasarım, Spor | May 6, 2009 | Reply

  7. [...] BIC Razor Advertisement Bic developed this creative outdoor advertisement for their razors. The billboard is blank except for a small logo, but without it the advertisement might be missed and it acts as a good backdrop for the giant razor and cut grass. The only draw back is the constant trimming of the lawn. [link] [...]

    Pingback by 24 Unforgettable Advertisements - very good | Tomislav Mihajlovic (Toma) - Toma2U.com | August 7, 2009 | Reply

  8. [...] The billboard is blank except for a small logo, but without it the advertisement might be missed and it acts as a good backdrop for the giant razor and cut grass. [link] [...]

    Pingback by Clever and Creative Billboard Advertising | Design WOO | September 17, 2009 | Reply


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