This commercial premiered briefly over a year ago and promoted Smirnoff‘s alcoholic beverage, Raw Tea. However, I found that it did create a fair about of buzz with 21-26 year-olds, which appears to be Smirnoff‘s target market for this advertisement. Along with the television campaign, Smirnoff launched a website called TeaPartay.com.
The production of the video is very clean and the outcome is high appealing and comical. It is even more enjoyable if you live in or know someone from New England who dresses similar to the individuals in the video.