Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Smirnoff: Tea Partay Commercial/Music Video

This commercial premiered briefly over a year ago and promoted Smirnoff‘s alcoholic beverage, Raw Tea.  However, I found that it did create a fair about of buzz with 21-26 year-olds, which appears to be Smirnoff‘s target market for this advertisement.  Along with the television campaign, Smirnoff launched a website called TeaPartay.com.

The production of the video is very clean and the outcome is high appealing and comical.  It is even more enjoyable if you live in or know someone from New England who dresses similar to the individuals in the video.

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August 28, 2007 - Posted by | Advertising, Internet, Media 2.0, Television

1 Comment »

  1. music videos are nice because you have music and sort of a small movie describing the music -,’

    Comment by Thermoplastic Elastomers | December 3, 2010 | Reply


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