January ‘08: ? Of The Month

With TiVo, DVR, and video streaming on the web, advertising on television programs has changed. Commercials are being fast forwarded and the market has become very aware of product placement. There have been a number of tricks, campaigns, and concepts kicked around for this issue. So my question to you is:

“How will marketers utilize television advertising, so it remains a highly effective advertising tool?”

Question of The Month

I have decided to try to get a little reader participation for Swartz On Media. At the beginning of each month I will post a relevant question, and ask ya’ll to post a response.

Please feel free to argue each other’s answers as long as you keep it clean.