Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Super Bowl Commercials or Olympic?

Super Bowl vs. Olympics

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For all the great super bowl ads visit this site… But some major companies are going to be shying away from advertising in Super Bowl XL such as McDonalds and Visa. What could possibly be the reason? Simple…the 2006 winter Olympics. But is this smart? I know that the Olympics go on for seventeen days compared to the Super Bowl’s one night event. Also, the super bowl cost over two millions dollars for thirty seconds of air time, where the Olympics are only seven-hundreds-thousand. But not everyone watches the Olympics for every second it’s on like the Super Bowl, and some people who don’t like football watch the Super Bowl for the commercials.

At times I’d say that McDonalds and Visa are crazy to completely miss out on the opportunity for such good air time, but then again I can see why the Olympics would attract them. People may not be watching every second of the Olympics, but watch it more over the seventeen days than just one football game.

However, now that both events commenced, the Super Bowl was the most watch thing on television in ten years, and the Olympics lost millions of viewers compared to years past. So which did better advertising wise in the end? Please, tell me your thoughts. But, either way I watched both and supported the United States of America and my Pittsburg Steelers AKA: Super Bowl Champs!

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February 3, 2006 - Posted by | Media 2.0, Television

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