Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Ideas About Advertising on TV

Just as “TV killed the radio star,” TiVo and On Demand is aiding in killing commercials. One solution, which has already begun, is to increase product placement. Simple enough, but the people of today are so desensitized that some product placement is not noticed. There are other, more in your face, product placement like HBO‘s Sopranos where they will have a brief conversation about Porsche’s Cayenne and the Chevrolet Corvette.

The thought I developed has to do with my vision of commercials losing more of their effectiveness on consumers with the norm of channel surfing and TiVo and On Demand. My idea is to create a commercial station. This station would not show commercials the public is used to seeing, but it would show mini television shows which are actually long commercials. The only way this would work is if the programming on this station was actually entertaining.

Another idea which has already been done by Chevrolet I believe, is to buy all the ad time for a program and show a long commercial at the start of the show, have it’s conclusion at the end of the show, and integrate some product placement.


March 30, 2006 - Posted by | Advertising, Media 2.0, Television

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