Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

VW…What the Hell?

You ever see a commercial or ad that is just so out there and seems so stupid that you cannot look away. VW’s new GTIMkV commercials are like that for me. On one of their websites you can build and “test drive” your own custom GTI. It is a pretty funny ride and worth visiting for a laugh. Buy I guess they are sticking in people’s heads though this seems to be due to their silly commercial and not people’s desire to buy their product. My recommendation for a build your own car site that has nice cars is BMW’s webpage where you can customize any model they produce.



March 30, 2006 - Posted by | Internet, Media 2.0, Television


  1. I will never attempt to build my own car, let alone plan 🙂 Time to pay engineers for what they’re paid to do.

    Comment by draicone | April 6, 2006 | Reply

  2. Stay away from VW, as I traded in my lemon (yellow was the actual color no less) of a 2003 VW Beetle Convertible for my new car. It had been in the shop no less than a dozen times, all for electrical or related problems.

    Aneil Mishra

    Comment by totaltrust | June 6, 2006 | Reply

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