Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

ABC for Free

Disney recently announced that they will be placing certain ABC shows (ex: Lost and Desperate Housewives) for free on the internet. This is great news for viewers. It is like having TiVo without paying for it. There are a few set back for the viewers to this though. First is not everyone has the latest and best computer, so quality will be lower than a television. Also, if others have seen the show before you they could ruin the ending before you get to see it. Lastly, I cannot imagine a bunch of people crowding around a computer, so it seems to be of more of an individual event.

The people taking the biggest blow will be the affiliated stations to Disney/ABC. The network is getting more money from this because they are selling ad space on the internet show which cannot be skipped by the viewer. The stations on the other hand will see falling rating which will lead to less money.

I believe that it is only a matter of time until other networks follow suit.

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April 11, 2006 - Posted by | Internet, Media 2.0, Television

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