Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Ogilvy on Advertising is a Great Read For an Ad Person

A few months ago I finished reading David Ogilvy’s Ogilvy on Advertising. Ogilvy’s advertising firm is known world wide and has held clients such as Sears, Time Warner Cable, DHL, and American Express to only mention a few. The book is the story of Ogilvy’s professional life enriched with tips and information which can help better your advertising. The book is over 20 years old and many of the examples are out of date, but even I, being about the same age of the book, found it to be more helpful than some of my college courses. I recommend purchasing this book if you are in the field. Sometimes old school is better than new school.

ogilvy on advertising

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May 25, 2006 - Posted by | Advertising, Media 2.0

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