Jeff Swartz on the next big thing in media

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Anheuser-Busch Donates to Katrina and Faces Poinless Storm From Marin Institute

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According to Advertising Age‘s Jeremy Mullman, Anheuser-Busch donated 3.8 million dollars to aid victims of Hurricane Katrina. Anheuser-Busch stopped production of their canned beverages to bottle drinking water in Anheuser-Busch marked cans which were sent to the devastated areas in Budweiser trucks.

Sounds generous, but Marin Institute viewed it as a ploy to feed off the devastation in order to boast Anheuser-Busch sales. They believe that during hard times people tend to find salvation in alcohol and Anheuser-Busch is simply encouraging them with their products.

Although Anheuser-Busch probably use their donation for promotional reason like any company who wishes to make money would, it was most likely cheaper to do what they did. Instead of buying water from another company they produced it themselves. Also, rather than paying a shipping company to deliver their water they drove their own trucks.

Florida Sen. Steven A. Geller said, “If we had more companies that were acting as poorly as you accuse Anheuser-Busch of acting, my state and country would be far better off.” Marin also received letters from different governmental leaders agreeing with Geller.

Marin is sticking to their accusations against Anheuser-Busch. And since Hurricane Katrina they have attacked Coors Brewing Co. and Sutter Home winery for charitable donations.

After reading Mullman’s article I feel that I should donate a little bit more of my time and money to charitable cause like Anheuser-Busch and at the same time crack open one of my 16 ounce Bud Light bottles I have at home.

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May 26, 2006 - Posted by | Diverse topics, Media 2.0

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