Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

FedEx Caveman Super Bowl Commercial

fedex.jpgIt has been some time since the 2006 Super Bowl, but one commercial sticks out in my mine even today. The FedEx Caveman commercial was just as effective as any of the other FedEx commercials, but it was one of the most entertaining commercials I have seen. I have not seen it run more than three times on television though. So, I had to hunt it down on the internet.

The commercial is humorous with a caveman business spoof where one caveman tries to deliver a “package” and fails to do so. When he gets back to his boss he is fired for not using FedEx which would have gotten the “package” to its destination no problem, but FedEx has not been invented yet. The end is surprising and possibly the funniest part of the commercial. The link to the commercial also has many other commercials for your viewing pleasure.


June 20, 2006 - Posted by | Advertising, Diverse topics, Media 2.0, Television

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