Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Ad Week’s NBC, Toyota Make Deal Article

NBC, Toyota Make Deal
July 21, 2006
By John Consoli/Mediaweek

nbc-marble.jpgNEW YORK Toyota said today it has reached an agreement with NBC under which the broadcast network will guarantee a specific level of viewer engagement for its television programs.

NBC becomes the first broadcast network to offer advertisers guarantees based on engagement. Court TV has done some deals on the cable side based on viewer-engagement guarantees.

Click here to read full article.



July 24, 2006 - Posted by | Advertising, Media 2.0, Television

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