Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Ad Week’s Nielsen Spars With Cable Startup Article

Nielsen Spars With Cable Startup

July 26, 2006
By Steve McClellan

“NEW YORK Nielsen Media Research has declined to do business with a cable network because the startup’s owner, Frank Maggio, has publicly disparaged Nielsen, its management and the reliability of its data, according to the network, ReacTV, which debuts next month.”

Click here for full article.


July 27, 2006 - Posted by | Diverse topics, Media 2.0, Television

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