Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Chryler/ Dodge’s Dr. Z ad campaign flops

askdrz.jpgThe Dr. Z ad campaign is being pulled. Personally, I say, “Good.” I don’t understand, especially for Dodge, why Chrysler/Dodge would think that Americans would like seeing an American product as a foreign. A lot of Americans want to see business stay in America. And to give an American car, especially the charger or one of the trucks, a foreign feel is very unattractive.

The commercials have not improved sales for Chrysler/Dodge and are annoying to a lot of people. I personally think they look like a knock off of the “V-Dub in the house” guy for Volkswagen. But here’s the link to the ask Dr. Z website. The commercials and a few other things are on there and can be semi-entertaining to poke around in.

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August 1, 2006 - Posted by | Advertising, Internet, Media 2.0, Television

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