Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

‘Ugly Betty’ leaps into Thursday nights on ABC

photo of ugly betty Thursday nights are the prime real-estate of television and ‘Ugly Betty‘ will be taking up an hour of it on ABC. The show was brought over from Telenovela and was almost released this summer.

The first thing I noticed was the fact that it was an hour long. Comedies normally are thirty minutes long for writing and audience attention reasons. The second thing I noticed was ABC’s belief in ‘Ugly Betty’ being a successful show with all the advertising and giving it a Thursday night spot. They caught my interest and I am willing to give it a look.

For more on ‘Ugly Betty’ click here to see an Advertising Age article about the show.


August 10, 2006 - Posted by | Media 2.0, Television

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