‘Ugly Betty’ leaps into Thursday nights on ABC
The first thing I noticed was the fact that it was an hour long. Comedies normally are thirty minutes long for writing and audience attention reasons. The second thing I noticed was ABC’s belief in ‘Ugly Betty’ being a successful show with all the advertising and giving it a Thursday night spot. They caught my interest and I am willing to give it a look.
For more on ‘Ugly Betty’ click here to see an Advertising Age article about the show.
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