Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Press Release for Websiteology

megaphone.jpgWhile working at The Next Wave in the summer of 2006 I was given the task of writing press releases for David Esrati’s blogging seminar, Websiteology.

Here is an example of one of my press releases:




Contact: David Esrati

Tel. 937.228.4433





Blogosopher has changed its name to Websitetology.

Dayton, OH August 21st 2006 – Two half day blogging seminars presented by will be held at the Nehemiah University building at 750 S. Main St on Monday August 21st. This beginner course runs from 8:30 am to 12:00 pm and the focused seminar lasts from 1:30 pm till 5:00 pm. Sign-ups are online at The cost is per seminar is $49.

The first seminar will show how to easily create and maintain a website utilizing blog software as a content management system. This software, when combined with an understanding of web stats, makes it possible to rank at the top of search engine results. The second seminar focuses solely on as your content manager for your web log (blog).

Blogosopher has decided to change its name to Websitetology because we have found that the name Blogosopher confuses people about what this seminar is about. We realized that not everyone knows what a blog is yet, but most people know what a website is. We believe the name Websitetology will give us a fresh look and a clearer message about what we do.

The National Association of Realtors® states that currently 16 percent of real-estate agents and 28 percent of brokers spend over $1,000 annually on their websites. Using blog content management for a website can provide better results for a lot less money.

“Before the seminar we were buying keywords on search engines and now we get to the top of searches for free,” said a recent seminar graduate whose sign company was spending several thousand dollars a month on paid searches.

Dan Obrovac was struggling with keeping his two businesses’ websites up to date through a web developer. After taking the seminar he said, “The big picture is falling into place,” and has taken over his sites and is able to maintain them himself.

The seminar began when local ad agency, The Next Wave, realized they were spending hours explaining the fundamentals of web search and visibility to each of their clients. They had become believers when they added a blog section to their site to handle news and P.R. The Next Wave soon realized that 70% of their visitors were entering through the blog. Their unique visitor count has risen 600% since and continues to rise.

The seminar has been well received by many, from Internet novices to IT professionals who have been interested in expanding their online reach and building community with their customers. For more information visit,, or contact David Esrati at or call at 937.228.4433.




August 14, 2006 - Posted by | MY WORK, Print

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