Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Dayton to Daytona Promotional Event

winners of flip cup tourny

Every now and then I like to put some of my own work on here. I have organized, with the help of a few others, a promotional tournament for the annual Dayton to Daytona trip. The tournament is a fundraiser for two fraternities at the University of Dayton (Sigma Phi Epsilon and Pi Kappa Alpha). More information on the event can be found at I have also done viral marketing, currently trying to place a full page graphic on the campus television station, and utilize word of mouth.

dayton to daytona overhead


January 24, 2007 Posted by | Advertising, Diverse topics, Internet, Media 2.0, MY WORK, Promotions | Leave a comment

America’s Favorite Show Increases in Value Even More

 idmages.jpg American Idol is officially now worth $2.5 billion dollars according to Advertising Age.  The show’s name and image is on everything from its own video game to ice cream bars.  $500 million of its revenue comes from television ads during the show alone.  For more information click here.

January 8, 2007 Posted by | Advertising, Media 2.0, Television | Leave a comment