Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Spring Break Equals Big Bucks for Hot Spots

Thousands of college kids get a week off school every March and travel to exotic locations to escape the stress of classes, poor weather, and same old seen. It’s Spring Break! Many companies with products such as beer, soft drinks, the military, shaving cream, etc… hold promotional events, give away free-bees, and put up advertisements in spring break hot spots like Panama City, FL, South Padre Island, TX, Cancun, Mexico, etc…

The cities themselves make a pretty penny off the flood of young adults. For example, according to The New York Times in Panama City, FL alone “the spring break business was worth $220 million to the town annually. “

south padre island, tx coca-cola beach

Spring Break 2007 South Padre Island, Texas

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March 22, 2007 - Posted by | Advertising, Diverse topics, Media 2.0, Outdoor, Promotions

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