Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Vertical Soccer to Get Billboard Attention

japanese soccer girl photo of vertical soccer japanese soccer girl

Adidas suspended two individuals 10 stories above the ground in Japan to play a game of soccer. Adidas is effectively utilizing Japan’s recent infatuation in the sport with this outdoor ad. This marketing stunt was so successful at grabbing people’s attention that it made national news in half a world away in America. Click here for video footage.


June 24, 2007 - Posted by | Advertising, Media 2.0, Outdoor

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