Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Liberty Mutual Responsibility Commercial

liberty mutual logo

A lot of television ads are remembered for being funny (Example: Jack Link’s Messing with Sasquatch), setting trends (Example: Budwiser’s “What’s Up”), or sexual content (Example: Miller Lite’s Great Taste/Less Filling Cat Fight). However, every so often a commercial comes along with a benevolent message that has just as much attention grasping power.

Liberty Mutual has developed a new television campaign which shows individuals witnessing others going out of their way to help a complete stranger. In turn, the witness does a compassionate act for another stranger and the chain reaction continues. This is the kind of ad that makes one simply stop what they are doing for a moment and feel a chill. Liberty Mutual caps the ad off with a voice over saying, ” When it’s people who do the right thing they call it being responsible….when it’s an insurance company they call it Liberty Mutual.”

Here is one of the commercials:


July 19, 2007 - Posted by | Advertising, Media 2.0, Television

1 Comment »

  1. Is Ann-Margret the voice-over of these commercials? If not, it sure sounds like her. Please advise.

    Comment by Don | January 14, 2009 | Reply

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