Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

i-CAUGHT: The ABC’s YouTube

bill weir i-caughtYou film it, you upload it, we get the credit….it’s pure genius.  The concept of “working smarter not harder” has hit ABC with its launch of i-CAUGHT.

I-CAUGHT is a similar website to, but is spun off as news.  The function of the site is to gather video footage that everyday people capture and place it in one convenient location for the mass market’s viewing pleasure.

For those of you who believe that the media is missing some big stories…. this is you chance to possibly get it on a credible news station.  For those of you who want your fifteen minutes of fame….shoot your film and get your fame.  And for those of you who enjoy being entertained and learning new things….i-CAUGHT should be very captivating for you.


July 30, 2007 - Posted by | Internet, Media 2.0, Television

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