Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Mini Billboard Uses Nature to Sell

mini car billboard

It is enjoyable to see an advertisement creatively utilize its environment. Mini Cooper uses two curved palm trees in one of their billboards (shown above) to give their car an illusion of speed and power. The billboard is quite creative and attention grabbing while still remains simple so not to divert drivers’ attention from the road for an extended period of time.

Outdoor advertisements which divert motorists’ attention for too long are dangerous and not always more effective. The billboard bellow touches on this issue while being simple, sexy, and comical.

eyes on road billboard


August 1, 2007 - Posted by | Advertising, Media 2.0, Outdoor

1 Comment »

  1. […] Two curved palm trees used to create an illusion of speed and power. [link] […]

    Pingback by Creative Mini Cooper Advertising « BMW MINI of Sterling | June 21, 2012 | Reply

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