Mini Billboard Uses Nature to Sell
It is enjoyable to see an advertisement creatively utilize its environment. Mini Cooper uses two curved palm trees in one of their billboards (shown above) to give their car an illusion of speed and power. The billboard is quite creative and attention grabbing while still remains simple so not to divert drivers’ attention from the road for an extended period of time.
Outdoor advertisements which divert motorists’ attention for too long are dangerous and not always more effective. The billboard bellow touches on this issue while being simple, sexy, and comical.
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