Guerilla Marketing is More Than Just Monkeying Around
It’s not a marketing firm run by rebel fighter or apes producing commercials (for those of your who don’t know the difference between Guerilla and Gorilla). It’s a fairly new and innovative medium of marketing.
“Coined by Jay Conrad Levinson, guerilla marketing is more about matching wits than matching budgets. Guerilla marketing can be as different from traditional marketing as guerilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerilla marketers snipe away with their marketing resources for maximum impact.”
As long as you stay within the legal boundaries it can be a very creative, fun, and inexpensive means of advertising. Also, for more information on Guerilla Marketing and Mr. Levinson, please, visit his official Guerilla Marketing website.
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