Improv Everywhere is a fantastically hilarious phenomenon that it grabbing people’s attention everywhere. This New York City based organization develops odd situations for its member, otherwise know as agents, to perform at a specific location and time. They have organized impromptu situations at Startbuck, Abercrombie and Fitch, NYC subway system, convinced pedestrians that U2 was performing on rooftop, and more. Some of the events only have a handful of agents participating while others incorporate hundreds of people.
The interesting marketing aspect of this phenomenon is the PR the targeted stores receive from having an Improv Everywhere event at their location. Yes, it can be uncomfortable and confusing for their employees and customers, but it will ensure that video of the event, and in turn the company’s brand, will be streamed over the internet and viewed by thousands of people.
If nothing else, the Improv Everywhere group provides wonderful entertainment in a creative, off beat form.
Improv Everywhere’s Best Buy Event
Swiss Air artistically designed this land scape to promote their website…www.swissair.com. (the website, however, has appeared to have moved to www.swiss.com now) Not only is this agricultural advertisement creative, but it hits its target market perfectly. For lack of better words, the crop circle can only be viewed in its entirety from the air, and, because Swiss Air is an airline, individuals flighting are their target market.
Also, due to the originality of the ad, viral marketing comes into play, and swartzonmedia is a prime example of this.
With TiVo, DVR, and video streaming on the web, advertising on television programs has changed. Commercials are being fast forwarded and the market has become very aware of product placement. There have been a number of tricks, campaigns, and concepts kicked around for this issue. So my question to you is:
“How will marketers utilize television advertising, so it remains a highly effective advertising tool?”