Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

January ’08: ? Of The Month

QuestionMark.jpg With TiVo, DVR, and video streaming on the web, advertising on television programs has changed. Commercials are being fast forwarded and the market has become very aware of product placement. There have been a number of tricks, campaigns, and concepts kicked around for this issue. So my question to you is:

“How will marketers utilize television advertising, so it remains a highly effective advertising tool?”


January 2, 2008 Posted by | ? Of The Month, Television | Leave a comment

Question of The Month

QuestionMark.jpg I have decided to try to get a little reader participation for Swartz On Media. At the beginning of each month I will post a relevant question, and ask ya’ll to post a response.
Please feel free to argue each other’s answers as long as you keep it clean.

January 2, 2008 Posted by | ? Of The Month | Leave a comment