Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

The Swiss Make Crop Circles Not Aliens

Swiss Air artistically designed this land scape to promote their website…www.swissair.com. (the website, however, has appeared to have moved to www.swiss.com now) Not only is this agricultural advertisement creative, but it hits its target market perfectly. For lack of better words, the crop circle can only be viewed in its entirety from the air, and, because Swiss Air is an airline, individuals flighting are their target market.

Also, due to the originality of the ad, viral marketing comes into play, and swartzonmedia is a prime example of this.

swiss air crop circle promotion ad

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January 4, 2008 Posted by | Advertising, Media 2.0, Outdoor, Promotions | Leave a comment