Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Pepsi All Star Soccer Player Vs. S.U.M.Os

Here’s a funny commercial that pits a team of soccer super stars against a team of large S.U.M.O. wrestlers.  The start of the commercial showcases the all star’s foot-work, but the S.U.M.O. wrestlers diffidently steal the show through comedy.  It’s a Pepsi commercial, so no big surprise as to what they are playing for…


March 19, 2008 Posted by | Advertising, Media 2.0, Television | Leave a comment

March ’08 ? of the Month

QuestionMark.jpg It is common knowledge that America tends to censer and restrict advertising content in comparison to countries overseas.  This includes language, sexual content, imagery, etc… 

Does this freedom proved an edge to non-American agencies by allowing them more freedoms when developing a campaign?  Or do American agencies benefit from receiving extra attention when they push “the line” in an ad because the restrictions are more prominent?

March 19, 2008 Posted by | ? Of The Month | Leave a comment