Here’s a funny commercial that pits a team of soccer super stars against a team of large S.U.M.O. wrestlers. The start of the commercial showcases the all star’s foot-work, but the S.U.M.O. wrestlers diffidently steal the show through comedy. It’s a Pepsi commercial, so no big surprise as to what they are playing for…
Does this freedom proved an edge to non-American agencies by allowing them more freedoms when developing a campaign? Or do American agencies benefit from receiving extra attention when they push “the line” in an ad because the restrictions are more prominent?