Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Outdoor Advetising is Easy as Changing a Lightbulb

Well, maybe not quite that easy, but outdoor projector advertising is a simple and interesting means of gaining consumer attention. Just like fireworks, the movement of colorful lights illuminating the darkness of the night will attract peoples attention and the technology allows for artistic creativity which can be rotated with the push of a button. The ease of rotating creative with projector advertising is a superior benefit over traditional outdoor advertising such as billboards, signs, banners, etc... which normally don't rotate creative easily, but do maintain great frequency with long shelf life.

Kinetic Lighting, Inc in Los Angeles maintains an impressive outdoor projector advertising portfolio including the Nationwide promotion below. Visit their website for other examples and information.

nationwide outdoor projector onenationwide projector outdoor advertising two

August 17, 2009 Posted by | Advertising, Media 2.0, Outdoor | 1 Comment