Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Outdoor Advetising is Easy as Changing a Lightbulb

Well, maybe not quite that easy, but outdoor projector advertising is a simple and interesting means of gaining consumer attention. Just like fireworks, the movement of colorful lights illuminating the darkness of the night will attract peoples attention and the technology allows for artistic creativity which can be rotated with the push of a button. The ease of rotating creative with projector advertising is a superior benefit over traditional outdoor advertising such as billboards, signs, banners, etc... which normally don't rotate creative easily, but do maintain great frequency with long shelf life.

Kinetic Lighting, Inc in Los Angeles maintains an impressive outdoor projector advertising portfolio including the Nationwide promotion below. Visit their website for other examples and information.

nationwide outdoor projector onenationwide projector outdoor advertising two


August 17, 2009 Posted by | Advertising, Media 2.0, Outdoor | 1 Comment

June 08: Question of the Month

   As I am sure you know, the increase in gas prices has noticeably affected the automotive industry, travel industry, and the overall American economy.  Truck and SUV sales are plummeting and fuel efficient cars are increasing in popularity.  Thousands of families who normal go on vacation for the long Memorial Day weekend stayed home this year due to the high gas prices and increased airfares.

I have two hypothetical questions for you:

1.) As a marketer for an automotive company, how would you promote trucks and SUVs in order to prevent diminishing sales?

2.) As a marketer for a travel/airfare guide company (such as Travelocity), how would you promote your business to entice people to go on vacations?


June 2, 2008 Posted by | ? Of The Month, Advertising, Diverse topics, Media 2.0 | Leave a comment

Pepsi All Star Soccer Player Vs. S.U.M.Os

Here’s a funny commercial that pits a team of soccer super stars against a team of large S.U.M.O. wrestlers.  The start of the commercial showcases the all star’s foot-work, but the S.U.M.O. wrestlers diffidently steal the show through comedy.  It’s a Pepsi commercial, so no big surprise as to what they are playing for…

March 19, 2008 Posted by | Advertising, Media 2.0, Television | Leave a comment

The Swiss Make Crop Circles Not Aliens

Swiss Air artistically designed this land scape to promote their website… (the website, however, has appeared to have moved to now) Not only is this agricultural advertisement creative, but it hits its target market perfectly. For lack of better words, the crop circle can only be viewed in its entirety from the air, and, because Swiss Air is an airline, individuals flighting are their target market.

Also, due to the originality of the ad, viral marketing comes into play, and swartzonmedia is a prime example of this.

swiss air crop circle promotion ad

January 4, 2008 Posted by | Advertising, Media 2.0, Outdoor, Promotions | Leave a comment

Guerilla Marketing is More Than Just Monkeying Around

guerilla gorilla advertising It’s not a marketing firm run by rebel fighter or apes producing commercials (for those of your who don’t know the difference between Guerilla and Gorilla). It’s a fairly new and innovative medium of marketing.‘s Definition:

    “Coined by Jay Conrad Levinson, guerilla marketing is more about matching wits than matching budgets. Guerilla marketing can be as different from traditional marketing as guerilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerilla marketers snipe away with their marketing resources for maximum impact.”

As long as you stay within the legal boundaries it can be a very creative, fun, and inexpensive means of advertising.  Also, for more information on Guerilla Marketing and Mr. Levinson, please, visit his official Guerilla Marketing website.

October 12, 2007 Posted by | Advertising, Media 2.0, Outdoor, Promotions | Leave a comment

Nike B-ball Tricks…Classic

The use of everyday sounds turned into music and the art of Stomp has been utilized in multiple commercials, but one that seems to have been remembered by many is Nike‘s basketball tricks commercial.  I personally enjoy when advertisements show case individuals talent in a creative way.  This is simply a fun television ad.

September 27, 2007 Posted by | Advertising, Media 2.0, Television | Leave a comment

Cellfire in The San Diego Source

Cellfire, a leader in mobile marketing, was recently featured by the Associated Press in the San Diego Source. The video is a good means of understanding what Cellfire actually does, and how it can help you as a consumer, business owner, or environmentalist.

Please click on the link bellow to view video:

cellfire logo

September 12, 2007 Posted by | Advertising, Internet, Media 2.0, Mobile Marketing, Outdoor, Print, Promotions, Television | Leave a comment

Smirnoff: Tea Partay Commercial/Music Video

This commercial premiered briefly over a year ago and promoted Smirnoff‘s alcoholic beverage, Raw Tea.  However, I found that it did create a fair about of buzz with 21-26 year-olds, which appears to be Smirnoff‘s target market for this advertisement.  Along with the television campaign, Smirnoff launched a website called

The production of the video is very clean and the outcome is high appealing and comical.  It is even more enjoyable if you live in or know someone from New England who dresses similar to the individuals in the video.

August 28, 2007 Posted by | Advertising, Internet, Media 2.0, Television | 1 Comment

Bic Billboard: Gardner Required

Bic developed this creative outdoor advertisement for their razors.  The billboard is blank except for a small logo, but without it the advertisement might be missed and it acts as a good backdrop for the giant razor and cut grass.  The only draw back is the constant trimming of the lawn.

bic razor billboard

August 24, 2007 Posted by | Advertising, Media 2.0, Outdoor | 34 Comments

Mini Billboard Uses Nature to Sell

mini car billboard

It is enjoyable to see an advertisement creatively utilize its environment. Mini Cooper uses two curved palm trees in one of their billboards (shown above) to give their car an illusion of speed and power. The billboard is quite creative and attention grabbing while still remains simple so not to divert drivers’ attention from the road for an extended period of time.

Outdoor advertisements which divert motorists’ attention for too long are dangerous and not always more effective. The billboard bellow touches on this issue while being simple, sexy, and comical.

eyes on road billboard

August 1, 2007 Posted by | Advertising, Media 2.0, Outdoor | 1 Comment