Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Improv Everywhere: Comical Entertainment Providing Good PR

Improv Everywhere is a fantastically hilarious phenomenon that it grabbing people’s attention everywhere. This New York City based organization develops odd situations for its member, otherwise know as agents, to perform at a specific location and time. They have organized impromptu situations at Startbuck, Abercrombie and Fitch, NYC subway system, convinced pedestrians that U2 was performing on rooftop, and more. Some of the events only have a handful of agents participating while others incorporate hundreds of people.

The interesting marketing aspect of this phenomenon is the PR the targeted stores receive from having an Improv Everywhere event at their location. Yes, it can be uncomfortable and confusing for their employees and customers, but it will ensure that video of the event, and in turn the company’s brand, will be streamed over the internet and viewed by thousands of people.

If nothing else, the Improv Everywhere group provides wonderful entertainment in a creative, off beat form.

Improv Everywhere’s Best Buy Event


January 31, 2008 Posted by | Diverse topics, Media 2.0, Outdoor, Promotions | 2 Comments

The Swiss Make Crop Circles Not Aliens

Swiss Air artistically designed this land scape to promote their website… (the website, however, has appeared to have moved to now) Not only is this agricultural advertisement creative, but it hits its target market perfectly. For lack of better words, the crop circle can only be viewed in its entirety from the air, and, because Swiss Air is an airline, individuals flighting are their target market.

Also, due to the originality of the ad, viral marketing comes into play, and swartzonmedia is a prime example of this.

swiss air crop circle promotion ad

January 4, 2008 Posted by | Advertising, Media 2.0, Outdoor, Promotions | Leave a comment

HP Helps Restore Katrina Victims’ Photographs

hp scanning photosTo me, if you can promote your product or service while helping others in need then you have a good promotion. I believe that even if the campaign doesn’t sell more widgets and thing-a-ma-bobs, you had a successful day because of you humanity. Of course it is always nice to turn a profit.

A fantastic story of a successful and benevolent promotion was Hewlett-Packard‘s photo restoration program in New Orleans after Hurricane Katrina. HP teamed up with ABC‘s hit show Extreme Makeover Home Edition and helped Katrina victims restore their photographs which were damaged during the hurricane. HP scanned the water damaged photos and sent them to their employees all over the world to be restored as best they could. For a full article, please, click here. Continue reading

December 18, 2007 Posted by | Diverse topics, Promotions | 1 Comment

Send Out Cards Uses Technology To Add A Personal Touch to Relationship Marketing

send out cards image

Communicating through technology is normal cold and impersonal, but a Utah based company had found a way to utilize the speed and ease of technology while remaining personable and maintaining/increasing positive business relationships.  Send Out Cards allows individuals and/or businesses of all sizes to quickly create personal cards over the internet which are printed and delivered through the postal service to your contact within a few days. 

The website is incredibly easy to navigate and there are numorous options provide for you.  Just to list a few; you can send a pre-designed post card, create your own card, use your own photographs, include gifts and gift cards, send one card or 100 cards at once, remember important days, and more.  This is fantastic for companies who believe that maintaining relationships is a vital part of running a successful business.

 You can, also, use Send Out Cards for your personal life and send cards and gifts to friends and family members.  For example, you can send a holiday card, brief post card to keep in touch, or a box of chocolates with a gift card for a birthday.  Send Out Cards has brought back the personal touch to a technology driven world.

November 20, 2007 Posted by | Internet, Media 2.0, Print, Promotions | Leave a comment

Guerilla Marketing is More Than Just Monkeying Around

guerilla gorilla advertising It’s not a marketing firm run by rebel fighter or apes producing commercials (for those of your who don’t know the difference between Guerilla and Gorilla). It’s a fairly new and innovative medium of marketing.‘s Definition:

    “Coined by Jay Conrad Levinson, guerilla marketing is more about matching wits than matching budgets. Guerilla marketing can be as different from traditional marketing as guerilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerilla marketers snipe away with their marketing resources for maximum impact.”

As long as you stay within the legal boundaries it can be a very creative, fun, and inexpensive means of advertising.  Also, for more information on Guerilla Marketing and Mr. Levinson, please, visit his official Guerilla Marketing website.

October 12, 2007 Posted by | Advertising, Media 2.0, Outdoor, Promotions | Leave a comment

Cellfire in The San Diego Source

Cellfire, a leader in mobile marketing, was recently featured by the Associated Press in the San Diego Source. The video is a good means of understanding what Cellfire actually does, and how it can help you as a consumer, business owner, or environmentalist.

Please click on the link bellow to view video:

cellfire logo

September 12, 2007 Posted by | Advertising, Internet, Media 2.0, Mobile Marketing, Outdoor, Print, Promotions, Television | Leave a comment

Almost 20 Years of “Are You Ready For Some Football!”

Mr. Hank Williams Jr. has been apart of the NFL longer than today’s players. Williams has been asking “Are you ready for some football?” on Monday Night Football with a new, sometimes odd, music video since 1989. The song derived from one of Williams’ original songs called “All My Rowdy Friends Are Coming Over Tonight.”

I will be interested in seeing his new video when Baltimore takes on Cincinnati this season. The video is said to have music sensations such as: Richie Sambora of Bon Jovi, country singer Gretchen Wilson, the Brian Setzer Orchestra, actor/singer/guitar Drake Bell, John Ondrasik of Five for Fighting, drummer Cindy Blackman, and, returning from last year’s band, bassist Bassist Bootsy Collins. For more information about Williams’ roll in the NFL please look at this USA Today article.

Hank Williams Jr’s Monday Night Football with convertible and Dallas Cowboy Cheerleaders

September 6, 2007 Posted by | Diverse topics, Promotions, Television | 1 Comment

Study Abroad Brochure

Every summer the University of Dayton‘s Communication Department hosts a study abroad program in London, England or Rome, Italy. In my last semester of college I attended a layout design class were I was instructed to create a brochure for the London program using the few images and information provided.

To view my work click here: Study Abroad Brochure

For more information about University of Dayton‘s study abroad programs visit the University of Dayton Center of International Programs.

July 30, 2007 Posted by | Media 2.0, MY WORK, Print, Promotions | Leave a comment

Simpsonize Yourself

homer simpsonIn anticipation for the long await The Simpsons Movie, Burger King has launched an interactive website where you can upload a photograph of yourself to have it “Simpsonized.”  In other words, after you upload your image, the website will reproduce your likeness as a cartoon character from The Simpsons television show.

For more information click here to go to a news release form Burger King, or to get Simpsonized click here!


July 26, 2007 Posted by | Internet, Media 2.0, Promotions, Television | Leave a comment

Miller Chill is Heating Up

bottle of miller chill Miller Brewing Company‘s newest beverage, Miller Chill, is sweeping the nation. It already has been a hit in parts of the Sun Belt where it was distributed for testing, and, now that it has gone national, it is really grabbing people by the taste buds.

This alcoholic delight is brewed with real lime and salt to give it a Chelada style kick. I like to think of it as a Corona without the work of adding a lime wedge. Just pop the top and enjoy. (responsibly of course) Continue reading

July 25, 2007 Posted by | Advertising, Diverse topics, Media 2.0, Print, Promotions | Leave a comment