Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

Pepsi All Star Soccer Player Vs. S.U.M.Os

Here’s a funny commercial that pits a team of soccer super stars against a team of large S.U.M.O. wrestlers.  The start of the commercial showcases the all star’s foot-work, but the S.U.M.O. wrestlers diffidently steal the show through comedy.  It’s a Pepsi commercial, so no big surprise as to what they are playing for…


March 19, 2008 Posted by | Advertising, Media 2.0, Television | Leave a comment

January ’08: ? Of The Month

QuestionMark.jpg With TiVo, DVR, and video streaming on the web, advertising on television programs has changed. Commercials are being fast forwarded and the market has become very aware of product placement. There have been a number of tricks, campaigns, and concepts kicked around for this issue. So my question to you is:

“How will marketers utilize television advertising, so it remains a highly effective advertising tool?”

January 2, 2008 Posted by | ? Of The Month, Television | Leave a comment

Watch Your Home TV Anywhere in the World

slingbox image This amazing piece of technology allows you to watch your home television on your laptop and/or cell phone no matter where you are in the world.  It’s called Slingbox, and the way it works is that it connects your cell phone or laptop to your home television, DVR, cable box, etc… through the internet.  This allows the traveling individual to watch his/her favorite show, local news, sports team, or movie right on his/her laptop or cell phone even if they are in Poland and live in Utah.

Slingbox also allows individuals to pause, rewind, fast-forward, stop, record, and anything else you would be able to do in the comfort of your own home.  Their website is quite user friendly and has a fantastic explanatory video at the start of its home page.  Please visit it here

December 18, 2007 Posted by | Internet, Media 2.0, Television | , , , , , , | Leave a comment

Nike B-ball Tricks…Classic

The use of everyday sounds turned into music and the art of Stomp has been utilized in multiple commercials, but one that seems to have been remembered by many is Nike‘s basketball tricks commercial.  I personally enjoy when advertisements show case individuals talent in a creative way.  This is simply a fun television ad.

September 27, 2007 Posted by | Advertising, Media 2.0, Television | Leave a comment

Cellfire in The San Diego Source

Cellfire, a leader in mobile marketing, was recently featured by the Associated Press in the San Diego Source. The video is a good means of understanding what Cellfire actually does, and how it can help you as a consumer, business owner, or environmentalist.

Please click on the link bellow to view video:

cellfire logo

September 12, 2007 Posted by | Advertising, Internet, Media 2.0, Mobile Marketing, Outdoor, Print, Promotions, Television | Leave a comment

Almost 20 Years of “Are You Ready For Some Football!”

Mr. Hank Williams Jr. has been apart of the NFL longer than today’s players. Williams has been asking “Are you ready for some football?” on Monday Night Football with a new, sometimes odd, music video since 1989. The song derived from one of Williams’ original songs called “All My Rowdy Friends Are Coming Over Tonight.”

I will be interested in seeing his new video when Baltimore takes on Cincinnati this season. The video is said to have music sensations such as: Richie Sambora of Bon Jovi, country singer Gretchen Wilson, the Brian Setzer Orchestra, actor/singer/guitar Drake Bell, John Ondrasik of Five for Fighting, drummer Cindy Blackman, and, returning from last year’s band, bassist Bassist Bootsy Collins. For more information about Williams’ roll in the NFL please look at this USA Today article.

Hank Williams Jr’s Monday Night Football with convertible and Dallas Cowboy Cheerleaders

September 6, 2007 Posted by | Diverse topics, Promotions, Television | 1 Comment

Smirnoff: Tea Partay Commercial/Music Video

This commercial premiered briefly over a year ago and promoted Smirnoff‘s alcoholic beverage, Raw Tea.  However, I found that it did create a fair about of buzz with 21-26 year-olds, which appears to be Smirnoff‘s target market for this advertisement.  Along with the television campaign, Smirnoff launched a website called

The production of the video is very clean and the outcome is high appealing and comical.  It is even more enjoyable if you live in or know someone from New England who dresses similar to the individuals in the video.

August 28, 2007 Posted by | Advertising, Internet, Media 2.0, Television | 1 Comment

Variety of Funny Commercials

nbc-marble.jpg  I found a short video on of NBC‘s Outrageously Funny Commercials.  It is just a small portion of the show with a few funny commercials shown back-to-back.  I always enjoy seeing other countries’ commercials.  This will defidently make you laugh.

August 1, 2007 Posted by | Advertising, Internet, Media 2.0, Television | Leave a comment

Disney Movies Teach Copyright Laws

micky.gifWhile reading The Next Wave’s blog I found a wonderful video that utilizes Disney movies to education on the subject of copyright laws. It’s a bit long and choppy in points, but if you understand copyright laws this will give you a chuckle and if you don’t understand copyright laws this will put it into perspective a bit.

July 30, 2007 Posted by | Diverse topics, Internet, Media 2.0, Television | Leave a comment

i-CAUGHT: The ABC’s YouTube

bill weir i-caughtYou film it, you upload it, we get the credit….it’s pure genius.  The concept of “working smarter not harder” has hit ABC with its launch of i-CAUGHT.

I-CAUGHT is a similar website to, but is spun off as news.  The function of the site is to gather video footage that everyday people capture and place it in one convenient location for the mass market’s viewing pleasure.

For those of you who believe that the media is missing some big stories…. this is you chance to possibly get it on a credible news station.  For those of you who want your fifteen minutes of fame….shoot your film and get your fame.  And for those of you who enjoy being entertained and learning new things….i-CAUGHT should be very captivating for you.

July 30, 2007 Posted by | Internet, Media 2.0, Television | Leave a comment