Jeff Swartz on the next big thing in media

Touching on everything and anything to do with media, advertising, and marketing

HP Helps Restore Katrina Victims’ Photographs

hp scanning photosTo me, if you can promote your product or service while helping others in need then you have a good promotion. I believe that even if the campaign doesn’t sell more widgets and thing-a-ma-bobs, you had a successful day because of you humanity. Of course it is always nice to turn a profit.

A fantastic story of a successful and benevolent promotion was Hewlett-Packard‘s photo restoration program in New Orleans after Hurricane Katrina. HP teamed up with ABC‘s hit show Extreme Makeover Home Edition and helped Katrina victims restore their photographs which were damaged during the hurricane. HP scanned the water damaged photos and sent them to their employees all over the world to be restored as best they could. For a full article, please, click here. Continue reading


December 18, 2007 Posted by | Diverse topics, Promotions | 1 Comment

Watch Your Home TV Anywhere in the World

slingbox image This amazing piece of technology allows you to watch your home television on your laptop and/or cell phone no matter where you are in the world.  It’s called Slingbox, and the way it works is that it connects your cell phone or laptop to your home television, DVR, cable box, etc… through the internet.  This allows the traveling individual to watch his/her favorite show, local news, sports team, or movie right on his/her laptop or cell phone even if they are in Poland and live in Utah.

Slingbox also allows individuals to pause, rewind, fast-forward, stop, record, and anything else you would be able to do in the comfort of your own home.  Their website is quite user friendly and has a fantastic explanatory video at the start of its home page.  Please visit it here

December 18, 2007 Posted by | Internet, Media 2.0, Television | , , , , , , | Leave a comment

Send Out Cards Uses Technology To Add A Personal Touch to Relationship Marketing

send out cards image

Communicating through technology is normal cold and impersonal, but a Utah based company had found a way to utilize the speed and ease of technology while remaining personable and maintaining/increasing positive business relationships.  Send Out Cards allows individuals and/or businesses of all sizes to quickly create personal cards over the internet which are printed and delivered through the postal service to your contact within a few days. 

The website is incredibly easy to navigate and there are numorous options provide for you.  Just to list a few; you can send a pre-designed post card, create your own card, use your own photographs, include gifts and gift cards, send one card or 100 cards at once, remember important days, and more.  This is fantastic for companies who believe that maintaining relationships is a vital part of running a successful business.

 You can, also, use Send Out Cards for your personal life and send cards and gifts to friends and family members.  For example, you can send a holiday card, brief post card to keep in touch, or a box of chocolates with a gift card for a birthday.  Send Out Cards has brought back the personal touch to a technology driven world.

November 20, 2007 Posted by | Internet, Media 2.0, Print, Promotions | Leave a comment

Boost Mobile Gets on Board with Cellfire

Promo magazine article….oct 26 2007:Boost Adds Mobile Coupons from Cellfire

Mobile coupon platform Cellfire has struck a deal with wireless carrier Boost Mobile to put coupons and discounts onto the handsets used by Boost’s U.S. customer base of 4.5 million predominantly young users.

Boost customers will be able to get the paperless offers on their mobile phones either via software downloaded to their phones or by accessing the Internet through Boost’s mobile home page and then going to the Cellfire Coupons site.“Targeted services that meet the specific lifestyle wants and needs of our customers at an affordable price have contributed to our industry-leading growth,” said Courtney Bunn, senior product marketing manager for Boost Mobile in a statement. “Easy access to free mobile coupons from Cellfire provides our customers with additional opportunities to save.” Continue reading

November 1, 2007 Posted by | Internet, Mobile Marketing, Print | 4 Comments

Guerilla Marketing is More Than Just Monkeying Around

guerilla gorilla advertising It’s not a marketing firm run by rebel fighter or apes producing commercials (for those of your who don’t know the difference between Guerilla and Gorilla). It’s a fairly new and innovative medium of marketing.‘s Definition:

    “Coined by Jay Conrad Levinson, guerilla marketing is more about matching wits than matching budgets. Guerilla marketing can be as different from traditional marketing as guerilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerilla marketers snipe away with their marketing resources for maximum impact.”

As long as you stay within the legal boundaries it can be a very creative, fun, and inexpensive means of advertising.  Also, for more information on Guerilla Marketing and Mr. Levinson, please, visit his official Guerilla Marketing website.

October 12, 2007 Posted by | Advertising, Media 2.0, Outdoor, Promotions | Leave a comment

Cellfire in the News:Newsweek Oct. 8 2007


Oct. 8, 2007 issue – Why not let your cell phone save you money for a change? Several companies have started mobile coupon services that send discount codes for things ranging from ice cream to hotel rooms directly to your phone—when you want them. Market leader Cellfire ( does it without even bothering you with text messages. It downloads a program to your phone that will update the latest deals automatically. You can key in your ZIP code while you’re out shopping to see which coupons are waiting for you. Continue reading

October 2, 2007 Posted by | Mobile Marketing | Leave a comment

Nike B-ball Tricks…Classic

The use of everyday sounds turned into music and the art of Stomp has been utilized in multiple commercials, but one that seems to have been remembered by many is Nike‘s basketball tricks commercial.  I personally enjoy when advertisements show case individuals talent in a creative way.  This is simply a fun television ad.

September 27, 2007 Posted by | Advertising, Media 2.0, Television | Leave a comment

Cellfire in The San Diego Source

Cellfire, a leader in mobile marketing, was recently featured by the Associated Press in the San Diego Source. The video is a good means of understanding what Cellfire actually does, and how it can help you as a consumer, business owner, or environmentalist.

Please click on the link bellow to view video:

cellfire logo

September 12, 2007 Posted by | Advertising, Internet, Media 2.0, Mobile Marketing, Outdoor, Print, Promotions, Television | Leave a comment

Almost 20 Years of “Are You Ready For Some Football!”

Mr. Hank Williams Jr. has been apart of the NFL longer than today’s players. Williams has been asking “Are you ready for some football?” on Monday Night Football with a new, sometimes odd, music video since 1989. The song derived from one of Williams’ original songs called “All My Rowdy Friends Are Coming Over Tonight.”

I will be interested in seeing his new video when Baltimore takes on Cincinnati this season. The video is said to have music sensations such as: Richie Sambora of Bon Jovi, country singer Gretchen Wilson, the Brian Setzer Orchestra, actor/singer/guitar Drake Bell, John Ondrasik of Five for Fighting, drummer Cindy Blackman, and, returning from last year’s band, bassist Bassist Bootsy Collins. For more information about Williams’ roll in the NFL please look at this USA Today article.

Hank Williams Jr’s Monday Night Football with convertible and Dallas Cowboy Cheerleaders

September 6, 2007 Posted by | Diverse topics, Promotions, Television | 1 Comment

Smirnoff: Tea Partay Commercial/Music Video

This commercial premiered briefly over a year ago and promoted Smirnoff‘s alcoholic beverage, Raw Tea.  However, I found that it did create a fair about of buzz with 21-26 year-olds, which appears to be Smirnoff‘s target market for this advertisement.  Along with the television campaign, Smirnoff launched a website called

The production of the video is very clean and the outcome is high appealing and comical.  It is even more enjoyable if you live in or know someone from New England who dresses similar to the individuals in the video.

August 28, 2007 Posted by | Advertising, Internet, Media 2.0, Television | 1 Comment