It’s not a marketing firm run by rebel fighter or apes producing commercials (for those of your who don’t know the difference between Guerilla and Gorilla). It’s a fairly new and innovative medium of marketing.
“Coined by Jay Conrad Levinson, guerilla marketing is more about matching wits than matching budgets. Guerilla marketing can be as different from traditional marketing as guerilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerilla marketers snipe away with their marketing resources for maximum impact.”
As long as you stay within the legal boundaries it can be a very creative, fun, and inexpensive means of advertising. Also, for more information on Guerilla Marketing and Mr. Levinson, please, visit his official Guerilla Marketing website.
Oct. 8, 2007 issue – Why not let your cell phone save you money for a change? Several companies have started mobile coupon services that send discount codes for things ranging from ice cream to hotel rooms directly to your phone—when you want them. Market leader Cellfire (cellfire.com) does it without even bothering you with text messages. It downloads a program to your phone that will update the latest deals automatically. You can key in your ZIP code while you’re out shopping to see which coupons are waiting for you. Continue reading